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SETTING THE STAGE FOR INSURANCE RECRUITERS AND MARKETERS. After a good insurance agent mailing list is found the main step is taken. Writing a compelling saves letter, having a mail shop print and mail your prospect agents is next. But if you are using the best list of agents possible and your message is strong and inviting why are you getting a good response instead of an excellent one?

WHAT IS LACKING WITH THE SALES LETTER? Your sales letter does not give your prospect agent or broker a big enough incentive to respond! Do not blame either the list provider, or all your competitors. A good portion of your list receivers held back who may have been ready to respond. Your the offer did provide an incentive to agents to reply now. However your free promotion trinket, or item flew right past their attention zone.

HOW TO GET EVEN THE BEST AGENTS TO RESPOND. The agent was undecided, but you provided something that could not push him over the edge. What you needed was "A limited bonus for being one of the first 50 to respond offer, with a super bonus." On the internet today you can find an Email Book worth about $30 that would be of interest to your agents. You find out that you can purchase the Ebook for personal use only. But for an additional $50 get the right to distribute as many copies of the Ebook as you wish. Now you have a winner. You could giveaway 50 or 100 copies of the ebook and still your investment was a meager $80.00 Now you have overpowering and compelling bait out there.

SEE THE ADDITIONAL RESPONSE ROLL IN. It's not hard for an agent to resist a free information pack, or product guide or a low cost imprinted item. But here is a one time offer to receive a $30 item just for inquiring about your product. You even have the top producers motivated now. Your whole purpose of the mailing should be to get as many as possible to respond right now. It is then your job as a professional recruiter or marketer to contract the agent and get him to start writing business. Almost all people, including insurance agents have a hard time turning down a chance to get something of value for nothing.

HOW YOU PROVIDE THE NO OBLIGATION EBOOK. After responding with a call or better yet an email that only asks for their full name, phone, and email address, and they want their Ebook as soon as possible. What you do requires 2 things. One is to set up a "thank you for responding page" on your internet site where you have uploaded the Ebook in compressed .pdf format. On the page you set up a easy "click here to download" link (hyperlink). When pressed this link automatically sends you new prospect the Ebook, which he opens with adobe to read. This can be pre-set even before your mailing goes out. The second item can also be preset. This is "a thank you email" that you will be contacting him by phone shortly, and giving him a direct page link to where he can download his FREE Ebook copy.

END RESULTS. Not only are you getting double the response, but three added benefits. (a) the agent gets a nice thank you email from you, (b) he is forced to visit your website, and might browse around and, (c) he is thankful for getting something actually valuable for nothing, so is much more responsive when you explain the benefits and services you can provide for him.

THIS IS TRULY A PERFECT WIN WIN SITUATION.

Well published author, Don Yerke likes to concentrate on what you don't know or what no one else dares to print. Tell it like it is. The website address is http://www.agentsinsurancemarketing.com/insurance-agent-articles-reports.htm Check out right over 100 captivating and stimulating articles.